Blogging, Now and Then
Robert Darnton

Blogging brings out the hit-and-run element in communication. Bloggers tend to be punchy. They often hit below the belt; and when they land a blow, they dash off to another target. Pow! The idea is to provoke, to score points, to vent opinions, and frequently to gossip.
The most gossipy blogs take aim at public figures, combining two basic ingredients, scurrility and celebrity, and they deal in short jabs, usually nothing longer than a paragraph. They often appeal to particular constituencies such as Hollywood buffs (Perez Hilton), political junkies (Wonkette), college kids (Ivy Gate), and lawyers (Underneath Their Robes). Politically they may lean to the right (Michelle Malkin) or to the left (Daily Kos). But all of them conform to a formula derived from old-fashioned tabloid journalism: names make news.
Read more » | Comments | March 18, 2010, 9:00 am







